Why do people like blackberries? Is it because the name reminds them of strawberries, or blueberries, or even raspberries? It's an amazing fact that a new product entry like this can grab so many market in so little time, i mean its only marketed in Indonesia for a couple of moons now..
I've been paying attention ya, to the blackberry craze, and the thing costs like IDR 8.500.000 for the average type, that's like USD 750.. Of course you can get the black market ones for 70% of the price, but i wont go condoning that in here :p I've always been amazed at the market absorption rate of Indonesians, people always complain that they live in hardship over here but once we're talking about consumer electronic goods, i think we're quite comparable to other consumers in other countries (Indonesia is Asia's leading market in electronics, it is also Toyota's biggest market in Asia)
So why oh why do people acquire these goodies? I've been asking around, as i know in countries with 3G, 3.5G, 4G, or even G-String communications technology ^^ they have a specialized network for handheld like these.. In the US i think Palm is a bit more famous in terms of jargons (are palms = blackberry?).. Indonesia is pretty slow i think in adopting these specialized connections, so even if you have a blackberry with tremendous technology like EDGE, 3.5G, and ooooo it has like a screen, a keyboard, and a camera! :D you can't even optimize it, right? Some say that "well its to anticipate someday when we do have the proper connections" well i think only God knows when, and what if by the time Indonesia adopts the technology there's already a newer line of blackberries, ones who can walk and speak by itself? ^^
Is it because of fashionable utility? Is it simply because it looks cool? Maybe so. Is it true that when 2 people are standing side by side both are typing text messages but one holds a blackberry and the other like one of those liberacci style phones you see in scarface where you have to use both hands and your bulging biceps to even holh, would the one with the blackberry look cooler? I suppose so. Not necessarily true in my eyes, but i know some who would say "L'Accord"
And its not as if they have these massive campaigns on the mass media, you still see more bullcrap competition among phone connection companies waging war against one another in seeing who has less 0 digits in their phone rates..
So what is it, eh?
- Technology? Sure but not applicable optimally anyhoo
- Price? You can feed 10 mid economy families for a month with the price of a unit
- Fashion? Sure it looks cool, it's the wave of 2009. But is that it?
Maybe it'd be good if someone wrote a paper on it, it could really be a good basis of a thesis. I dont think i would suit to make one, it has nothing to do with law @.@
But what do you think? Do you own a blackberry? How would you see it from a utilitarian point of view?
i've got one....
ReplyDeletebut i got a deal price.. it's a handover from my student.. i don't have to pay a lot...
at first i just curious bout the booming of this thing... it's just a thing to simply connect u to all of ur frens or colleague... only the push email worth.... consider about the provider in indonesia is still developing.. i guess it's not worth to buy this super xpensive thingy. :) anyway i quite enjoy using this :)